To become home to a young, creative advertising agency, this 10,000 square foot office space needed conference rooms, informal meeting areas and production facilities, all without losing the open, light-filled industrial feeling of the building shell. We used curving forms and bold, modernist colors to set off the new pieces of program from the white structural grid of the concrete shell. The clients wanted to emphasize the hip, informal quality of the office, which led to whimsical touches like red shag carpeting and matching red curved sectional sofa in the “creative living room” and an enclosed, zen-like room for introspection called “the oasis”.